Norfolk has established that service facilities like swimming pools and gym facilities in hotels along the Norfolk Coast Path receive significantly reduced use outside of the summer season. Over 65s are the most inactive group in Norfolk with 73% doing no sport per week, and 45% classified as ‘inactive’ (0 minutes of physical activity per week). Established latent demand for physical activity in this group. The pilot aims to combine both: increased use of facilities, more physical activity.
| Start date: | januari 1, 2017 |
| End date: | maart 31, 2020 |